The other day, someone contacted me to work as a coach with a company that is based in the USA. I was thrilled that the referral thought so highly of me and at the same time I was devastated to say, “I’m sorry, I’m actually completely booked for the next 6 months.” I wasn’t joking. I wasn’t exaggerating. I was booked solid! Is that you? Is that the kind of coaching business you have? If not, you’ve come to the right place!
How do you make it as a coach? It doesn’t matter if you’re a life coach, a career coach, an executive coach or a performance coach, the BUSINESS of Coaching is a skill set you need to master if you’re going to thrive as a coach.
Most coaching schools don’t teach you how to be an entrepreneur they teach you how to be a coach. They don’t teach you how to succeed as a business owner. And seeing that most entrepreneurs fail – if you want to make a living as a coach – you MUST learn these skills.
You can do it like I did it, by trial and error and take 10 years mastering your own skill set, or you can take this short-cut.
These skills I’m going to present to you in this 5-week course are the ones you need to be a successful business owner. It’s up to you to learn and practice them. Once you do, though, you’ve set yourself up for a lifetime of success!
Think about it –
What other industry do you know where you can continue coaching into your 70’s or 80’s if you feel the urge to do so? You will be a guru by then AND you can have a business that supports you in the lifestyle you wish to have.
What other industry can you work from home with clients from around the world? Fancy traveling yourself? With a successful coaching business, you can pay for your holiday with a few clients wherever you’re going.
To be able to do this though, you need to make sure you are running a business rather than just a having a hobby that pays you every now and then. Hobbies are nice to have and businesses are sometimes not nice to have. You must be committed. You must have tenacity. You must be ready for the ups and downs that come along with building something of value.
“The first and most important factor in building a successful business is that you have to love it.” Darren Hardy, The Entrepreneur Roller Coaster
You love helping others right? That’s why you started coaching in the first place. It wasn’t just because coaching has a really great paycheck. You got into coaching because there are people out there that need the skill you have. They need your help! They need your guidance! They need you! And you love helping others, don’t you? Don’t let your clients down by stumbling in your business and failing to be successful. Honor your client’s decision to hire YOU of all the coaches in the world and give them something to RAVE about!
The Business of Coaching School is where you learn to turn your passion into possibilities!
Here’s what the Business of Coaching School has in store for you:
Week 1 – You the Product – Who are you and what do you sell?
It sounds simple and yet this is where a lot of coaches struggle. Some have problems with coaching people on stuff they haven’t mastered themselves so they feel like a fraud. Some coaches haven’t actually done work on themselves so they can’t model healthy behavior for their clients. Some coaches don’t understand what specifically they are selling other than “coaching.” This week is all about getting clear with your purpose. 3 Modules
Week 2 – Your Audience – Who do you sell to?
If you’re already in business, you may have a niche market that is working for you and maybe it’s not and you’d like to expand your market reach. Some coaches haven’t really started yet and can’t sort out their target market. Wherever you are, in this week you’ll understand how niche marketing works and doesn’t work for some business owners and what to do about it. We will also begin work on your sales funnel. This week is all about finding those leads – consistently. 8 Modules
Week 3 – Your Assets – What is valuable in your business?
Most coaches think of themselves as the only real “asset” for their coaching business. It’s you and your skills that people pay for, right? That is completely WRONG! Knowing what you’re assets are, having a clear inventory and system of organization for them is essential for a coach to thrive effortlessly. You can keep re-creating the wheel with each and every client or you can have assets that last a lifetime and can be sold. This week is all about taking inventory and finding out what’s missing. 1 Module
Week 4 – Scaling Your Business – Where do you go next?
If you’re already in business, this will be a very important week for you. Some coaches haven’t understood how to stop trading hours for dollars, how to get the most money for the hours they have or how to make 1-on-1 coaching less of their total working time. If you haven’t been in business very long, then this is the week you understand how to do it right from the beginning. To create a lifestyle business that grows and develops naturally, you need to have a system of development. This week is all about leveraging for long-term goals. 1 Module
Week 5 – Systems to Success – How do you make it work?
Business systems are the key to success and without them, you cannot leverage your business. Coaches that don’t have systems in place can’t hire people to take over simple tasks and cannot walk away from their business and have someone else run it while they sit on a beach or hike a mountain. This week is all about creating successful habits. 2 Modules
If you’re looking at some of this content and saying to yourself, “I have no idea what that means” then you definitely need to join in! A successful business owner will have all of these things in place and much more! In these 5 weeks, you will catapult your business to new heights just by staying focused and action oriented on these core skills.
What to expect:
➤ Before the course begins, I’ll have a 30-minute coaching call with you to touch base and answer any questions that you may have about the course. For some people who are looking for specific assistance in their coaching business, I can direct them to certain materials and content within the course so they can focus their efforts on the areas with the biggest impact for their goals.
➤ Each week you’ll receive a link to the video training on the topic of the week. This training is recorded so you can start, stop and jump around at your convenience. You can also go back to the recordings and listen to them any time you want – for life!
➤ After the training, you’ll see a series of action steps to work on. The action steps will take you deeper into the course content. Your goal is to give 100% and get your action steps done so you’re ready for the next section.
➤ The training videos with action steps will continue for 5 weeks. At the end of the course, I’ll touch base with everyone on the course via individual, 30-minute, follow up calls to ensure your road to success is set.
➤ At all times you have email access to me, personally. If you have questions or need help, just reach out.
Why not just take another course that teaches you how to run a business?
Because this is a course for COACHES guided by someone who has “been there, done that.” Every example, every story, every case study will be about the business you’ve chosen to be in. It’s very focused!
Why now? Why not wait until after you’ve run your business for awhile to see how successful you can be on your own?
Because later you are going to have to pay the rent, and the bills, and be busy working IN your business instead of ON your business. Later isn’t the time to decide you don’t have the time nor the money to invest in learning what you need to learn to be successful. If you’re already struggling, you know what I mean. You know how important cash flow is. You know how important a lead generation system is. You might be really wishing you had one right about now. It’s really painful later.
Are you ready to get started?
The Business of Coaching School is priced at S$2,400 for the 5-week, 15-module training program, in depth videos, action assignments and 2 personal coaching calls. For me, S$2,400 is less than 1 client’s worth. Would you be willing to pay this amount to learn how to create hundreds, even thousands of clients?
To make sure this is the right program for you, can we set up a call to chat about the program, answer any questions you have and see if this would be the right fit for you?